Why Should Brands Be On TikTok: A Guide For Newbies

Are you new to TikTok and battling how to grow on TikTok? Here is the perfect guide for beginners to skyrocket on the platform. TikTok is growing as one of the emerging social media platforms with highly engaging audiences. Within six years, TikTok gained nearly one billion active users with 2 billion downloads worldwide. The average user on TikTok spends 52 minutes a day opening the application eight times. The higher engagement of users tends brands and startups to use TikTok to enhance their growth.

Why Do Brands Use TikTok?

Every brand aims to create great awareness among its target audiences. To make this possible, TikTok provides a way to reach thousands of users to visit your profile with engaging content. Get the opportunity to boost your brand engagement using the effective marketing strategy on TikTok. If you are looking forward to gain new potential audiences faster, choosing TikTok is the right choice because the engagement rate on TikTok is 10% on average, whereas on Instagram, it is only 1.22%. So, TikTok will be the right choice for brands to grow their engagement.

How To Optimize Your Brand On TikTok?

As a brand, you need to create an attractive profile to catch the attention of your target audiences. Here are some steps that help your brand to reach wider audiences:

#1. Create A Branded Hashtag

TikTok is an engaging platform where content creators, brands, and influencers thrive with a powerful marketing strategy. If you want to show your brand as unique to your potential users, create a branded hashtag on your profile and posts to make your brand popular. Also, use the same hashtag on all other social media platforms to increase your popularity worldwide. 

#2. Change To Business Profile

TikTok offers the analytics feature only to business users that help monitor their audience’s insights on your account. So, tailor your marketing strategy by converting your profile to a business account on the setting menu. With the in-built analytics tool,you can  gather insights about your followers and post great content that matches their interests.

#3. Add Link To Your Website

TikTok not only enhances your brand awareness, but also routes the way to increase your website traffic.  Yes, TikTok allows users to add a link on the profile.  You can add either your website link or the landing page url on your TikTok profile so that audiences know more about your brands and products. You can also connect your Instagram account with TikTok by providing the specific link.

#4. Upload An Attractive Profile Image

The profile image for your TikTok account plays a major role in creating recognition for your brand. So, it is better to fix your brand logo as your TikTok profile picture to identify your potential users easily. Another strategy is to use the profile picture the same as on other social media platforms for easy recognition.

How To Get Your Brand Noticed On TikTok?

There are different strategies on TikTok that help brands to showcase their content among potential users. Some of the tips to get your brand popular are:

Influencer Partnership

Like Instagram, TikTok influencer marketing helps brands reach new audiences. Partnering with influencers increases audience visits to the videos because of their authentic content. Think of the influencer partnership as an investment that will get you more sales and revenue. In order to boost the visibility of your TikTok videos, you need to step into the best place to buy TikTok views  which also increase your reach instantly in a friendly budget. These sources give an extra boost to your brand growth.

Trending Hashtag

The trending hashtags on your video captions provide higher chances to engage audiences with your brand. Hashtags are a great way to find relevant content by the audiences using the specific word. So, use a relevant hashtag in your videos that helps the algorithm to boost your content visibility.

Conduct Outreach

Outreaching your content to various platforms remains the starting point to grow your TikTok community. Do outreach using your branded hashtag, and increase audience engagement by interacting with potential users. While engaging with users, the TikTok algorithm takes your brand to reach wider audiences.

Final Thoughts

Make use of different features and special effects for the videos to make your brand shine on TikTok. Brands navigating the right marketing strategy will definitely gain huge success on TikTok. Get the ability to boost your brand engagement with the above tips and fly higher using these TikTok strategies.