Everything You Need To Know: Instagram Image Format

Let’s be honest: we’re hooked on Instagram’s newest features, which make sharing our finest content easier than ever before. Photos may be taken in various orientations (portrait, landscape, and square), and films can be posted to Instagram Stories, Reels, IGTV, and your feed.

The possibilities for interacting with your audience and providing interesting material are practically endless.

It might be a bit of a challenge to determine the best Instagram image size for your content, despite how great the new features are.

Formats for Instagram Photos

It’s true that Instagram uploads can degrade photo quality.

Because, let’s face it, there are a lot of Instagram image sizes, we’ve also included a Pinnable infographic in case you need a quick reference. That’s a huge win!

Before we get started, there’s something we wanted to make sure you knew about that could prove quite useful (and speed up scheduling considerably): You should check out Tailwind, which allows you to plan, schedule, and upload Instagram Reels.

Measurements for Instagram Images

When Instagram originally debuted in 2012 (wow, that was a while ago!) users were restricted to uploading photographs with a 1:1 aspect ratio.

If they wanted to share their stunning landscape or portrait images, users had to crop them into a square shape or resort to third-party programmes to get past the limitation. Wow, that’s a lot of work!

Thankfully, Instagram took user suggestions into account and added support for both horizontal and vertical photos in 2015.

Now that we have that out of the way, let’s discuss the optimal image dimensions for Instagram posts, such as the square, the portrait, and the landscape orientations.

Ideal resolution for a square Instagram photo is 1080 pixels on each side.

Traditional photo posts have a square 1:1 aspect ratio.

The auto-cropping feature included in many picture editing applications like Instagram makes it simple to achieve this aspect ratio from the start.

In addition, the camera on your iPhone or Android device can take square images natively.

Your image’s dimensions should be anywhere between 320 pixels and 1080 pixels for the best results.

1080px x 1350px is the recommended photo size for Instagram portraits.

Curious as to whether or not it is possible to upload an uncropped photo on Instagram?

Photographs of people and landscapes both work for this purpose. Even though you’ll need to clip extra-wide vertical photographs to fit Instagram’s proportions, portrait shots are surprisingly simple to get right the first time.

How big is an Instagram profile picture?

The best dimensions for a portrait on Instagram are 1080 pixels wide by 1350 pixels high (4:5 aspect ratio).

Snap photos have 4:6 or 9:16 ratios, so if you upload a wider portrait you’ll be asked to resize it down.

Instagram Photos Should Be Horizontal Picture Resolution: 1080p x 1350p

We’ll be honest: Instagram’s horizontal photo requirements might be a bit of a challenge to meet.

This is due to the fact that the ideal ratio for a landscape photo on Instagram is 1.91:1.

Your horizontal photo on Instagram will look great with these proportions, without any borders.

However, landscape photographs with a maximum 16:9 aspect ratio can be uploaded; the programme will automatically crop the image to fit the frame.

How do I change Instagram to landscape mode?

Instagram has made it simpler than ever to share landscape images with your followers. Here’s the procedure:

  • Start up Instagram.
  • Select the plus sign square Add Post button.
  • Pick a media file to share.
  • Select the full-size option (it looks like two corner squares) in the lower left corner of the photo preview. A snapshot taken in a vertical orientation will be transformed into a portrait automatically.
  • Pinch to zoom in or out and fine-tune the cropping of the photo.
  • To proceed with your upload, please tap Next.
  • It is recommended that you utilise landscape photographs with the same aspect ratio throughout your feed.

Measurements for Instagram Stories and Reels

Recommended Instagram Story Resolution: 1080px x 1920px

Besides regular Instagram posts, Instagram Lives, and photo and video uploads, Instagram Stories are a fantastic way to interact with your audience and build your brand.

While landscape photographs and videos can be uploaded to Instagram Stories, they will not appear as well as they would in the intended portrait orientation.

For the same reason, Instagram Stories’ aspect ratios differ from the other post sizes we discussed.

However, if you fill the entire Stories screen without boundaries, you are more likely to attract attention (and make your postings easier to view and understand).

Photos should be 1080 pixels wide and 1920 pixels tall to exactly fill the 9:16 aspect ratio of Instagram Stories.

Best of Both Worlds: Instagram Reels and TikTok Multi-Posting?

Although they share many similarities, TikTok videos and IG Reels serve different purposes on social media. Brand recognition, user engagement, and customer connections can all be boosted by including both channels into your marketing plan.

Nearly 70% of US teenagers use TikTok on a regular basis, and 90% of its members log in at least once every day. Funny, upbeat videos made with TikTok’s music and editing tools have gone viral in a short amount of time.