Why Marketers Should Use TikTok

On this episode of the Social Media Marketing Podcast, I talk to Rachel Pedersen about TikTok and what marketers should know about the platform.

Professional in the field of organic social marketing, Rachel also hosts the podcast Social Media Secrets. I Need Attention is the title of her new book.

Rachel explains the inner workings of TikTok and offers advice for content creators and marketers looking to capitalise on the platform.

Using TikTok for the Initial Time

The Infancy of Social Media Advertising

Prior to becoming a teacher, Rachel worked as a hairdresser, where she first encountered the concept of social media marketing. Three years ago, when Rachel was doing highlights for a customer, the client requested for her assistance in learning Twitter for her husband’s chicken firm. That’s when Rachel understood that the customer probably didn’t consider her an expert in social media, but she was.

The customer and her spouse may benefit from her knowledge of Twitter, Facebook, and the fascinating world of marketing.

As their conversation continued, Rachel started discussing the chicken company’s social media strategy with her client. After only a few months, she was offered a position as a consultant for the whole franchise, and the business became her first formal customer for social media marketing. Rachel claims that from that point on, development proceeded unabatedly.

She’s Increasing Her Social Media Consulting Practice

Now, Rachel is laser-focused on developing organic social media strategies that bring in 7-, 9-, and even 10-figure annual income for her well-known clients. She’s worked with several A-listers and Fortune 500 firms to make them and their products and personalities Internet sensations. So when she heard people talking about TikTok, she knew it was a fresh opportunity for marketers.

TikTok and Why Advertisers Should Take Notice

If you’re looking for a fresh platform, go no further than TikTok. Marketers that want to be ahead of the curve might benefit greatly by getting on it now. As most advertisers haven’t yet made the switch to TikTok in masse, the platform retains something of a Wild West atmosphere. But it’s getting out there and becoming mainstream.

In 2019, TikTok has expanded to 154 countries and has an estimated 500 million monthly active users. TikTok has been one of the most popular applications for quite some time now.

Almost two-thirds of all TikTok users are under the age of 30, and it appears that many more users in the teen and young adult demographic are also present. Despite this, Rachel has found that hashtags like #MomLife, #MomOfThree, and #WorkingMom consistently attract video material from 20- to 30-year-old Millennials. As a result, any company that values exposure to a young demographic would do well to use TikTok, as it attracts a large and engaged user base that includes many young mothers and other seemingly youthful users.

What’s the deal with TikTok?

An Overview of the TikTok Interface and Functions

The TikTok app displays two parallel streams. Content specifically “For You” is displayed in an infinite stream in the default feed, which is located on the right. When you’re done swiping through these videos, you may follow the accounts, comment, and do more. The left-hand feed is where you’ll get updates from the accounts you now subscribe to. Just switch between the two channels using the provided controls.

Types of Videos on TikTok

TikTok only supports vertical videos that fill the whole display of a mobile device. Whilst most videos were originally just 15 seconds long, that limit has now been raised. TikTok videos always play in a loop.

TikTok Accounts With a Verification Status

When a user achieves a particular degree of fame and popularity on TikTok, they may apply for verified status, just as on other social networking networks. TikTok gives out these awards, which effectively boost the recipient’s popularity within the app’s user base.

TikTok Live Streaming and Revenue Generation

Once you have over a thousand followers on TikTok, you will be allowed to go live and broadcast your videos to the app’s users. Achieving such a large number of followers on TikTok without a well-thought-out plan for doing so is challenging even by the standards of other social media platforms. The hard part is not getting people to view your videos, but rather getting them to subscribe and follow you.

Week’s Most Important New Finding

TLDR This add-on for Google Chrome automatically condenses lengthy texts like articles and web pages into five bullet points. The Internet has made it common to abbreviate lengthy texts using the acronym TLDR, which stands for “too long, didn’t read;” this application addresses this issue.