Raise the bar on your organic content strategy.
With more than a billion monthly users and the fastest-growing user base of any app in the world, TikTok presents a significant opportunity to raise brand exposure and boost revenue.
You’ll need to know how the TikTok algorithm operates in 2022 if you want your videos to go viral on the most popular short-form video platform.
How Does TikTok Algorithm Work?
In comparison to other social media sites, TikTok’s organic reach is quite impressive. This is because the algorithm is designed to give every user a fair shot at going viral. A viral hit can be made by anyone, whether they have 5 followers or 5000.
Earning space on the FOR YOU page, where users spend the majority of their time, is the key to getting viral on TikTok. The content on the FOR YOU page has been tailored to your specific interests. The FOR YOU tab, inspired by Instagram’s main feed, will provide users with personalised suggestions based on their activity on the app.
Each user’s personalised content recommendations can be found on the FOR YOU page.
account(s) you subscribe to based on (a) interests displayed through (b) organic content and (c) ad
Videos that you have watched to completion and videos that you have liked or shared.
Factors like language preference, country of origin, device type, etc. are all determined by the account and device settings. Yet, because consumers don’t typically indicate a preference for these things, the TikTok algorithm gives them less weight.
Unlock the TikTok code
What drives the TikTok algorithm to push the video and enable it to appear in viewers’ FOR YOU feeds is the watch time, relative to the video duration. The bigger the number of viewers who watch the video in its entirety, the more likely it is to go viral.
Video view time is likely the most essential data measure in assessing the impact of your TikTok videos, however likes, shares, and following are still important indicators of reach and engagement.
How therefore can you ensure that viewers of your TikTok see it through to the end?
TikTokers have a three-second attention span, on average. In just three seconds, you must convince your audience that you have the answer to their problem. The format of TikTok works particularly well for conveying a compelling idea fast through the use of tips, DIY, entertaining facts, and short hacks.
TikTok is well-known for its versatile filter and effect library, which users may utilise to effortlessly create unique short videos. Considering how consumers normally consume content, the text overlay feature is crucial to attracting consumer attention.
Whether waiting for public transportation, waiting at a bus terminal, or walking between buildings, users frequently check social media. Users may not always be in a position to listen to audio with headphones or prefer not to do so in these settings. Users are more likely to watch to the conclusion of videos with text overlay because they can follow the story even if the volume is turned down.
Strike a balance between originality and current fashion
It is common knowledge that including popular music in your videos will increase their views on TikTok. It can increase your brand’s exposure by promoting your video to viewers.
Hence, it’s simple to get swept up in the tidal wave of enthusiasm for following the latest fads. The company’s standing and trustworthiness are at stake as well. Don’t chase after so many fads that your brand’s essential message gets lost in the shuffle. That can make your TikTok profile look fake and drive away potential fans.
Users care about your brand because they want to learn from your unique perspective and benefit from your years of experience. They want evidence of your superiority over the competition so they can decide whether or not to follow you. That’s why it’s so important to consistently prioritise high-quality videos that appeal to your target audience.
If your video with original audio gets viral, other TikTok users will be able to use the sound effects you used. When you click an audio file, the video’s creator is always credited in the upper left corner of the screen that opens up with more details. Because of this, more people will be exposed to your brand as users easily return to your profile.
Hence, before you blindly follow the latest fad, think about the bigger picture of your company and how the fad may be leveraged to attract relevant attention to your brand and offerings.
You need to sustain your virality.
TikTok’s algorithm is built to give everyone a fair shot at becoming popular, as we discussed earlier. Creating a viral post is a relatively easy task; the difficulty lies in keeping the buzz going.
Some suggestions for maintaining momentum:
- Follow up with them TikTok (aka, part 2) (aka, part 2) Maintain regular real-time interaction with your audience by posting to TikTok at least 72 hours following your last popular video (a frequency of 2 to 3 posts a week is optimal)
- Make sure to provide each remark a unique response.
- Users’ tastes are the primary drivers of the TikTok algorithm. With the right strategy in place for creating, sharing, and interacting with content on TikTok, the platform’s algorithm may be leveraged to your brand’s advantage.