Here Are 3 Clever Ways To Use Social Media To Boost Your Online Store’s Revenue

E-commerce companies may benefit greatly from utilising social media. Numerous channels, reaching hundreds of millions of consumers, now have the potential to significantly affect a company’s bottom line.

The number of sales you get by randomly posting about sales and new goods depends on the size of your audience. But what truly helps e-commerce stores make the most of these robust platforms is a continuous application of ideas and strategy.

1. Contests organised via social media

A excellent method to get people talking about your e-commerce items is to host a contest on social media. This is most effective when timed with a time-sensitive event, such as the debut of a new product.

Promotions on social media, for instance, may generate a lot of interest for your Black Friday sales. By incentivizing others to spread the word, you may attract more customers and boost revenue.

The idea is to make sure that any freebies or contest rewards are appropriate for the audience you’re trying to reach. While it’s true that offering a free iPad would likely increase your company’s exposure, if you sell golf equipment, that demographic isn’t being explicitly targeted.

Pin to Win on Pinterest

According to recent statistics, Pinterest attracts over 367 million unique visitors per month. A ‘pin to win’ contest might be quite successful if your target audience frequents the establishment in question.

Customers may help spread the word by pinning images of your items to their own boards. Everyone who does this will be placed into a drawing for a freebie or discount of some sort.

2. Free Stuff with a Hashtag

Hashtag giveaways have the potential to be very impactful but straightforward to monitor. You need just come up with your own hashtag and solicit its usage on social media platforms like Twitter and Instagram in order to qualify for a drawing.

You get to decide the guidelines. However, the most effective strategies typically entail compelling people to share a specific photo that features your items or brand. This generates excitement and provides exposure for your products to a large audience.

Remarketing on Facebook

Every online retailer faces the issue of abandoned shopping carts. Recent studies have found that over 70% of online shoppers abandon their carts before making a purchase.

When you think about how much effort and money businesses put into bringing consumers to this point in the buying process, this must be a very disheartening number in ecommerce marketing. However, only 25% actually end up making a purchase after considering it.

3. A Guide to Retargeting

You can’remind’ someone that the shopping cart they abandoned on your site is still there by using Facebook’s retargeting tool. And most crucially, consumers can finish the transaction with a single click.

This process might be challenging yet worthwhile. You do this by installing tracking pixels on your website and using that data to create targeted audiences. If a customer sees a given page on your site but does not complete a transaction, you can target them with targeted advertisements.

This Facebook post goes into much depth on the process. With Rebrandly’s link retargeting tool, you may advertise to people who have never visited your site before.

Encourage feedback via social media

There’s more to social media than frivolity. It’s becoming increasingly popular as a resource for consumers researching a purchase.

Ninety percent of people surveyed who said they read internet reviews said they based their purchasing decisions on the evaluations.

Therefore, it may be quite beneficial for future sales to encourage satisfied consumers to post their feedback on social media.

Think of the potential impact on a customer who is on the fence about buying from you because of this. They run a search for the goods on Twitter or Google and see nothing but glowing testimonials from satisfied buyers.

Naturally, dedication of this nature doesn’t happen instantly. To do this, you need to commit to social media and be prepared to communicate with others on a daily basis.

However, a good place to start is by actively soliciting social media reviews from satisfied clients. This may take the form of a Tweet button on the final confirmation page of a transaction or a handwritten note inside the package itself.

However, getting individuals to do this may be trickier than it seems. That’s why it’s crucial to think about how you might incentivize consumers to really publish a social media review. A discount on their next purchase from you is one possibility, as is entry into a prize draw.

It’s important to monitor the various channels so you know when they’ve done it, regardless of the method you choose to motivate them to do so. It’s important to answer swiftly, whether it’s good or terrible, to express gratitude or regret.

Increasing traffic to your e-commerce site may be accomplished using these three strategies. It’s all about exposure, and the more of the proper individuals you can reach, the better.