The proliferation of high-speed internet and portable computing devices like smartphones has fundamentally altered the way business is conducted.
Although posters and newspapers were formerly the most common forms of advertising, they are no longer effective in the modern business climate. The internet justifiably has all the power in the modern world. More than 85% of American adults have internet access, and 81% of those who do use it do so to learn about products and companies before making a purchase, making the internet a crucial part of any company’s marketing strategy.
The usage of social media in internet marketing is highly recommended…
yet, it is not the only issue at hand. One of the many benefits of using social media to promote your business is how inexpensive it can be. Using social media for advertising purposes requires no upfront costs. You may launch a social media campaign for your business as long as you have access to the internet and can create a profile on social media for your firm.
How, therefore, can those in the manufacturing business make use of social media to spread the word about their wares?
1. Make available on video-sharing sites like YouTube and Facebook product introductions, demonstrations, and tutorials
Research conducted by Brightcove found that, after LinkedIn, YouTube is the second most valuable social media platform for business-to-business interactions. Given that the vast majority of your customers are other businesses, you should seriously consider advertising on YouTube. Over a monthly basis, the channel receives more than a billion unique visitors, making it the second most popular search engine on the web after parent firm Google. Think of what it would accomplish for your company if it got that much attention!
Businesses in the manufacturing sector may use YouTube to share their brand’s story and give instructional industry knowledge in the form of videos. While the specific genre of video you make is up to you, tutorials and in-depth looks at certain products tend to do well. However, videos need not be polished works of art. Social media has normalised the use of smartphone video recording, so that it is now acceptable even in the B2B setting.
Facebook has also evolved into a major platform for watching videos online. In the early months of 2016, YouTube’s video views surpassed Facebook’s for the first time. More people who might be interested in what you’re selling will be able to see the same video if you post it on both platforms. The videos should be kept brief and easy to follow. There’s a lot of success in giving it 2-4 minutes.
2. We should be using Facebook to advertise your company.
The number of people actively using Facebook has surpassed 1 billion. Although while consumers make up the bulk of these users, the platform also hosts thousands of businesses. And when you dissect a B2B, you find that it’s composed of people, the vast majority of whom are Facebook users.
The objective is to raise brand awareness among a certain demographic of Facebook users. Get new followers by advertising on Facebook to people with certain job titles, in specific geographic areas, or even among the followers of your rivals, and make absolutely sure your postings reinforce your brand.
Images, data, and videos showcasing your wares should make up the bulk of your updates. Also, if consumers want additional information about a certain product, you may connect them to that item’s page on your site.
3. Make First Business and Market News Breaks Using Twitter
The social media site Twitter is also a great option for product makers. There are more than 400 million monthly users on the platform, making it a great place to start talks with potential clients.
Providing news is a great example of a productive usage of the platform. Use this forum to announce your new product or share any other noteworthy industry news. With your business account, you may share the latest company news with a direct link to the site. And don’t forget to tweet your latest blog entries and follow any prospective retailers or wholesalers you’d want to do business with.
4. Make connections with other experts in your field by posting to LinkedIn.
As the biggest professional network, LinkedIn has over 300 million monthly active users. Most LinkedIn users are looking to network with other professionals. Thousands of manufacturers and engineers use the site regularly to exchange information and have fruitful conversations about the industry.
Creating a LinkedIn profile and joining a relevant group is the best way to get started with the platform. Now you’re ready to begin helping others by answering questions and participating to discussions. It won’t be long until you’re networking with leaders in the field and developing fruitful business relationships.
The silver lining is that you can immediately put these methods to use.
5. Take use of Instagram to publish photo and video stories
Although it may come as a surprise, an increasing number of people and companies are using Instagram. Manufacturers may display the greatest characteristics of their products by posting photographs of them in use by customers or by recording up to 60 seconds of video walking viewers through the production of new versions. Visual content, like as photos and videos, can convey a lot of information fast, which may be used to raise brand recognition and attract visitors to a website where leads can be collected.
There is a growing trend among manufacturers to increase their presence in digital and social media marketing. That’s because that’s where all the folks are! This is a great opportunity to find and connect with people who share your interests. With careful planning, social media may play a significant role in the digital marketing sales funnel.