It’s not effective to focus on just one social networking site. Equally ineffective is using every available social media platform to broadcast the same message. This article will show you why simple cross-posting on social media is dead and how you can get more out of your content by repurposing it.
Reasons to Vary Your Social Media Posts
The people that follow you on social media are really unique. No matter how niche your product or service may seem, there will always be a wide variety of content consumption preferences within your target demographic. Some clients like reading texts, some prefer watching videos, while still others can’t stop looking at charts and graphs.
But, because of the variety of people who will be reading your work, it is essential that you provide a wide range of topics and perspectives.
Diversifying your content might help draw in more followers across your various social media platforms. People won’t follow you on several social media platforms if you consistently share the same stuff on Instagram, Facebook, and LinkedIn.
So why is it dangerous to have all your fans in one place? If all of your viewers only subscribe to one channel, you stand to lose them (and potential revenue) if that channel is disabled or the entire platform is prohibited in your country of residence.
Third, variety helps content appear more natural inside a certain social media network. Content that is tailor-made for a social media platform, taking into consideration its specific parameters, requirements, and audience, is given more priority.
Finally, content diversity enables you to repurpose existing material by republishing the same blog post or video with new subtitles and various call-to-actions.
Now that we’ve covered the why, we can go on to discussing methods for introducing variety into your content.
Content Diversification for Social Media
Let’s examine these three methods for maintaining content variety. We’re not proposing you start from scratch with each platform, so don’t worry.
Reposting As Planned
Use only one piece of content and spread it out throughout your channels by posting it on different days. As an illustration, you could take a blog post and share it with your Instagram followers the same day you posted it on your blog, then share it with your LinkedIn connections two days later, and finally share it with your Twitter followers a week later, all with slightly different messaging each time.
Content Designed for a Certain System
This shifts the entire dynamic of how material is made. The content for your planned social media postings is developed in two stages: (1) an initial concept, and (2) a version of that concept that is adapted for each of your target social media networks.
Instead of developing a separate social media plan for each channel, you may use this method to implement ‘global’ content concepts across the board.
You may, for instance, have the bright notion of writing a post describing how your solution boosted productivity for Client X. Create a plan for your story and adapt it as needed for each medium (create a Twitter thread, a long read for LinkedIn, cards for Instagram, make a podcast with the client, etc.).
You’ll need to be familiar with the platform’s supported content types and any relevant technical requirements. These are topics for subsequent discussion.
Repurposing Material for Social Media
To repurpose content means to transform it into a different medium. Take a blog post as an example, extract anything that stands on its own as intriguing and understandable material, and use it to create the following:
Instagram carousel cards, an infographic, a SlideShare deck, etc.
This refers to the process of breaking down a larger content component into smaller ones.
You can also combine numerous little bits of material into one larger one, such as:
Guides and tutorials that compile information from a number of different sources (articles, eBooks, newsletters, online courses, etc.) into a single comprehensive volume.
The overall impression of this “larger” piece of information should be one of cohesion and uniformity, not of disparate parts.
Use it with the other two to offer the same material in unique ways across channels.
Qualities Exclusive to Social Media Sites
We’ll discuss the allowable character count per post, acceptable media types, and different content formats.
You don’t have to utilise every single social networking site we list here, but you should experiment with as many as possible.
Make your channel more engaging for your viewers by incorporating as many different sorts of material as possible. Also, this will allow you to evaluate the relative effectiveness of various variants.
Limit of 2,200 characters for captions
Images, videos, tales (with augmented reality glasses and numerous tags), how-to guides, product recommendations, live broadcasts, and NFT collectibles are all part of the content offerings.
Among the viewers were 48% women and 52% men, with the majority of viewers (31%) falling in the 18-24 and 25-34 age ranges.
The 280-character restriction on Twitter
The dimensions and ratio of 1200 pixels by 675 pixels (16:9) are ideal. Specifications for GIFs: 1280 pixels wide by 1080 pixels high
Tweets with photographs or GIFs attached may be no more than 5MB, whereas those uploaded through the Twitter website can be up to 15MB.
There’s a limit of four photos per tweet. The following requirements must be met by all image files:
JPEG, PNG, GIF, and WEBP are all acceptable formats for images.
Tweets, videos, GIFs, pictures, surveys, Spaces (audio conversations), Moments, and threads are all formats that may be shared on Twitter.
In terms of video and still photography, the following criteria apply:
It is suggested that you use one of the following resolutions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p), or 3840 x 2160 (4K) (2160p).
16:9 aspect ratio (auto adds pillarboxing if 4:3).