Most people are now moving onto social media to gain business updates. Among various social media channels, Instagram becomes a viable platform in marketing to grab the audience’s attention. With over one billion active users, Instagram makes businesses popular by reaching your target audiences.
But what are the ways to reach your target audiences? How to create opportunities to engage your audience with your Instagram account?
The only solution that surprises you is the SEO for your Instagram account.
Get the engaging SEO tips to expand your audience reach on your Instagram article using the below article.
#1. Optimize Your Profile
The first and foremost step to stay back your visitors on your Instagram page is to optimize your profile with eye-catching information. Utilize the benefit of getting higher traffic with the following tricks:
- Set your profile as public
- Fix your brand logo as a profile image
- Create an easily searchable and recognizable username
- Insert your website link on your bio
It is essential to make the above changes in your profile before making SEO changes to your account.
#2. Use Primary Keyword In Username
Instagram is a mini-google that shows the right list in the search results. If you want to show the results, include the right terms in your username and bio section. Acquire the top position on the searches by including the primary keyword on your username.
The primary keyword is the route to find your profile on Instagram searches. The chances to show up your profile on the searches increase when you use the primary keyword.
#3. Include Keywords in Bio
After utilizing your primary keyword on the username, it is time to use your secondary keyword. Generally, secondary keywords are the terms that link with your primary keyword.
Use those keywords on your Instagram bio naturally to create interest among your audiences. Your bio remains the first impression for your visitors to follow you. So, prepare an engaging, informative, and keyword-rich bio to attract your potential audiences.
#4. Consider Hashtags As Keywords
After setting up your profile, it’s now time to optimize your posts on your Instagram feed. Most users will not go to a post directly. The audiences first use the hashtags to search for the right post on Instagram.
So, using the hashtag strategy is the best to gain potential audiences to your Instagram account. Use your brand name as the standard keyword and include specific hashtags relevant to your post to gain a better chance to find your account.
#5. Include Captions With Keywords
Instagram is the mini search engine that most users search on it to find the business or product with a keyword. Gain the user experience by including captions with primary keywords on each post. The captions help the Instagram algorithm to show you on the explore page of your target audiences.
The right and attractive caption relevant to your post attracts your target audiences to your profile and shows on top of search results. Insert your keywords on the captions to increase your profile findings.
#6. Avoid Black-Hat SEO
SEO is a powerful technique to improve your website performance. Though it is a great idea to boost your Instagram account performance, it takes more time and effort to make it possible. Some users move onto the black-hat SEO technique to gain faster results.
Though black-hat SEO provides you great results in less time, the result will not be permanent, and your authority starts to reduce. It is always better to setup private blog network campaign to boost your SEO performance.
#7. Take Alt Text
The alt text on Instagram is the new feature to include on your images as captions. While including the alt text, it helps for the visually impaired users to enjoy on Instagram. Ensure that your captions are attractive to gain your audience’s attention.
To utilize the alt text feature, move on the right before the image you share and select the advanced settings option available at the bottom. From that, craft your alt text on your image and rank higher on searches.
#8. Monitor And Track Your Performance
If you want to grow your Instagram account, SEO is a necessary part to achieve your goals. Track your Instagram account regularly to monitor the performance and audience activity on your content.
If you are a business account, Instagram provides an inbuilt insight tool to track your audience performance along with content metrics. Using this, know the audience activity and make improvements to increase your audience count.
SEO is not only to optimize your website but improve your performance on social media sites. The above are the engaging SEO strategies on Instagram to expand your brand reach to wider audiences.