How To Leverage Instagram Reels To Boost Engagement?

Instagram Reels, Facebook’s answer to TikTok, has expanded to 50 more countries. A new feature called “Reels” has been added to Instagram that allows users to shoot and edit short movies of up to 15 seconds in length. Reels is an excellent Instagram feature if you have a huge following but don’t want to spend time building a following on the now-iconic app TikTok. Similarly to TikTok, you can use Instagram’s Reels app to create and share short videos that will then appear in the app’s Explore stream.

Reels is very much like Instagram Stories, with a few notable distinctions. There is a greater selection of video editing tools, augmented reality effects, and speed controls in Reels. In addition, you may align and reduce numerous films into one with this feature.

Instagram Reels: What Is It?

You may make and share short videos with your followers or anybody else on Instagram with the new Reels feature. Instagram allows users to create and edit 15-second videos with music and effects before publishing them to their followers and the Instagram community at large (if their account is public).

How to Make Instagram Highlight Videos?

Instagram Reels are simple to make. To use the Instagram Stories camera, open the Instagram app on your mobile device and then hit the camera symbol in the upper left corner of the screen.
You can access the various camera settings using the drop-down menu at the base of the display. Tap the Reels tab.
On the left side of this page, you’ll find four tabs:

Add some tunes to your video by clicking “Add Music.”

Playback: Change the speed of playback to slow down or speed up your video.

Select from a variety of Instagram filters, games, and effects.

Timer: Set the duration of your movie so you may record it without holding the camera.
You’ll also be able to access the Instagram Stories settings, toggle the flash, and choose between the front and back cameras.
Tap the camera icon to start recording a new clip for your Instagram Reels. A pink bar at the top of the screen will progress vertically every 15 seconds to remind you of your deadline.
To resume or end recording, simply tap the camera button again. To begin hands-free recording, go to the Timer menu, choose the desired recording time, and then press Set Timer.

Making Money With Instagram Highlight Reels

Instagram Reels is a fantastic tool for companies looking to increase Instagram following and exposure. Although Instagram Reels is still in its infancy, it has already been adopted by a number of successful businesses. For instance, Janelle Sweeney of My Paris Portraits has experienced a rise in interaction once she started utilising Instagram Reels to show off the places she really enjoys photographing.
Instagram Reels is the best method to take your Instagram game to the next level for companies and influencers who already have a substantial following on the site. Six tips for optimising your Instagram Reels experience are provided below.

Develop Content That Is Consistent With Your Brand’s Image

With the use of transitions, fashion influencers on TikTok can make their wardrobe changes appear seamless. It’s hardly surprising that outfits are popular on Instagram Reels. It’s obvious that TopShop pays close attention to customer feedback in order to meet the needs of its clientele. No matter what medium you’re using, it’s crucial that you create content that will actually be read and enjoyed by your intended audience. But each channel has its own character, and some content types perform better than others there. It’s no different with Instagram Reels.

Put Your TikTok Videos to Good Use

TikTok creators may easily adapt their existing videos for use in Instagram Reels. Just copy ASOS’s winning formula. With a large and engaged following on both platforms, the company has begun repurposing its most popular TikTok videos for use in Instagram Reels.

Work With Key Opinion Leaders

This is something we alluded to when we talked about how Sephora collaborated with an influencer to launch an Instagram Reels challenge, but it’s so crucial that it warrants its own hint. It is because of their influence that others refer to them as “influencers.” Their devotees adore them and always follow their advice. Many major companies, including Walmart and Nike, use social media stars as brand advocates. The best thing is that no direct participation from the brand is required.

Put Your Goods on Display

Instagram Reels may be used for a variety of purposes, but one of the most apparent is advertising your goods and services. Teaser videos are a terrific way to get people interested in your content and curious about what’s to come.

Take Advantage of Your Preexisting Instagram Audience With Reels

The United States and 50 other countries got Instagram Reels in August 2020. And while if Reels are few on the Explore tab at the moment, there’s no reason to believe that won’t change. After all, Instagram only had around 150 million users when it debuted the Stories feature in 2016. In the year 2020, there will be more than 500 million people using Instagram Stories every day.

This new feature is expected to be used by Instagram influencers and companies with a huge following on the site because of Instagram’s established platform and massive user base (and since TikTok’s future in the United States is dubious).