You already know that establishing a website for your company or blog is essential to your long-term success in the digital marketplace. However, there is much more work to be done when your site is up, including attracting visitors and narrowing your focus on the correct demographic.
If you want to reach your target demographic, you need to meet them where they already spend a lot of time: on social media. People will go there in search of ideas, fresh information, and exposure to businesses and brands like yours.
Sharing material on social media, such as Instagram, has been shown to improve website traffic by nearly twofold, according to Wix users. However, Instagram has other uses than increasing traffic. Instagram marketing helps companies increase their brand’s visibility, spread the word about their products and services, and boost sales with the use of features that are exclusive to their business accounts.
A 7 Step Plan for Instagram Promotion
Start by establishing an Instagram account for your company
Mark Twain once stated, “The secret of getting ahead [on Instagram] is getting started.” The first step is to sign up for an Instagram account using the app or website if you don’t already have one. The next step after creating an account is upgrading to a business profile. This will unlock premium options like ads, analytics, and shopper-only threads.
Formulate a Plan of Action
The Instagram “Throwback Thursday” (#TBT) photo feature and related memes are great fun. However, you will need to focus on building a sound plan before you can convert Instagram into an important marketing channel for your organisation.
Identify your Instagram marketing objectives.
Check out the competition.
Create a bio and profile that are well-optimized.
Make a decision on a unified Instagram style
Make advantage of every available Instagram format strategically.
From a single format for sharing photos, Instagram has expanded to include several others, including Stories, IGTV, Instagram Live, Shopping, and the brand new Instagram Reels.
Using more than one Instagram format has advantages beyond just attracting more attention. It has been theorised that the Instagram algorithm favours profiles that make extensive use of the platform. Let’s take a look at the many formats out there and see how your company might benefit from them.
Create solid content foundations
Your product photographs are stunning, but they can’t be the exclusive focus of your Instagram promotion. Include content that teaches, informs, inspires, or entertains for maximum impact. Here are some of the types of content pillars we suggest you construct:
Consumer-created media
User-generated content (UGC) contains photos, videos or text that have been produced and submitted by your users online. Not only will you save a lot of time by not having to develop this information, but it will also be an exceptionally reliable and useful asset.
Content from behind the scenes (BTS)
There is a lot of hard work that goes into maintaining a strong brand. Share the inner workings of your business, from photoshoots to packaging to product development, with your audience. Users will feel a stronger connection to you when you reveal a more authentic, intriguing aspect of yourself.
Quotes
In addition to providing a breath of fresh air to your website, quotations work effectively since they are frequently uplifting and emotional. It’s best practise to use quotations that are relevant to both your audience and your topic. For instance, we catered a quotation by computer scientist Adele Goldberg to our web development audience.
4 Tips for Marketing on Instagram
There are hundreds of ways to promote your business on Instagram, but we’ve selected the 10 most important growth techniques for you to focus on.
Make thoughtful use of hashtags
The pound symbol (#) used to be reserved for use with automated telephone systems, but times have changed. Hashtags are increasingly widely used on social media platforms as a means of being discovered, gaining new followers, and fostering meaningful interactions. On average, postings including at least one hashtag receive 12.6% more likes, comments, and shares than those without.
It’s vital to select Instagram hashtags that accurately characterise your company and that are relevant to your specialty, demographic, location, and goals. For your Instagram hashtag approach, let’s examine some best practises.
Communicate with your audience of readers and viewers
Instagram advertising is equal parts science and art. Although a creative approach to content and captions is always welcome, there is also a methodical way to increase interaction. The more you comment on and share other people’s posts, the more likely it is that they will return to your profile and interact with you more, follow you, or perhaps become a dedicated client. Apparently, two-thirds of Instagram users believe that the platform makes it easier to communicate with companies.
Promote a contest or freebie offer
It’s amazing what some people will do for free stuff. No, we’re not suggesting that you sell a kidney in exchange for a follow on Instagram, but many individuals would be willing to do so if they could win a desirable gift.
The ideal result is that the expense of the offer is justified by the increase in followers, reach, and consumers. The incentive might be anything from a free sample to a free product launch, depending on your budget and target market.
Join forces with a powerful figure
A person’s purchase decisions may be influenced by an influencer if they have a large following. Micro-influencers, on the other hand, have a much smaller following but may still be useful to firms because of the attention they bring to the company.