If you’re a company owner or social media marketer trying to boost brand awareness and interaction, Instagram should be at the top of your priority list. Did you know that using hashtags in an Instagram post may increase interaction by as much as 12%? That’s a chance you just can’t pass up. Get greater exposure on Instagram with this definitive list of Australian hashtags.
You need an Instagram hashtags strategy for these three reasons
Hashtags on Instagram may greatly help your business. They facilitate the natural discovery of your material by your target audience. In what way? You may increase your social media popularity with the use of hashtags.
Some of the many possible applications of Instagram hashtags are seen here.
Build your organic audience base
In order to get traction on Instagram and attract a following, you need to do more than just upload photos and videos. Hashtags on Instagram are a free and effective strategy for reaching a wider audience. You may also inject some advertising cash into your Instagram posts or tag other Instagram accounts in your photos and videos.
Discover key opinion leaders in your field or specialty.
The point is, people in your sector or specialty are probably using and/or following hashtags related to your field. You should include these hashtags in your own Instagram posts, but you should also look for influencers that are getting a lot of traction with these hashtags and see if you can work with them to reach this audience.
Select the best user-submitted material
The shifting habits of consumers are partly attributable to the rise of social media. Customers have become numb to marketers doing all the talking, even as they want more transparency from those same firms. Customers value feedback from others in the same position. Marketers can better express their narrative through product launches, campaigns, and events if they get customers involved in sharing and creating content about the company. Learn more about how to monitor online conversation about your event here.
Hashtags are a great way to expand the visibility of your postings to those who don’t currently follow your profile. However, planning ahead is essential. You should include hashtags that are relevant to the interests and geography of your target audience, in addition to your company’s branded hashtag. For instance, adopting geotargeted hashtags is a great strategy for local companies looking to draw in foot traffic from nearby residents and tourists. To have your brand seen by people in the area, use a hashtag like #coolumbeach in your social media postings.
Including hashtags in your Instagram story increases its visibility since it will be included in the feeds of those who follow that hashtag. Use the text tool to make the hashtag, and then the eyedropper tool to colour it to match a solid backdrop if you don’t want it to seem spammy. That way, you may include as many hashtags as you like in your tale without worrying about them being too prominent. University of the Sunshine Coast Lecturer and Social Media Consultant Dr. Karen Sutherland