External Link Best Practices For Building Authority

According to Google, these are the most important criteria for determining which results to display in a search (SERP). As building quality inbound and outbound links is a major component of SEO.

What is an external link, and why should you use them? That’s what this page is about. We also share seven guidelines for external links. By the end of this piece, you will understand how external links can boost your content’s position in SERPs.

For what SEO purposes should you link to other websites?

Any links that take the reader away from your site are considered external links. Use of external links may appear counterintuitive at first glance, given that clicking on such a link would send a visitor away from your site. Yet as we’ll see in a bit, it’s one of the most important sources of ranking power you may ever use.

Just what is the meaning of an external linking tactic?

By adhering to external linking best practises, your website will profit from what is known as an external linking strategy. An effective external linking strategy can boost your content’s search engine rankings.

The Four Advantages of Using Outside Sources

When done properly, linking to external websites has many advantages:

One, having links to other sites boosts your trustworthiness

Your website’s reputation will increase when you supplement your material with connections to other, reputable websites that are relevant to your topic. Your website’s credibility will increase as a result of the external links you provide for your readers.

The practise of using external links to demonstrate the thoroughness of your research is analogous to citing sources in a bibliography for a research paper.

Two, gaining external links boosts your search engine optimization

As you add links to other sites, those sites will be able to evaluate your page’s value and quality more accurately. Links from other high-quality pages will boost your page’s authority and search engine rankings.

Google can get a sense of the subject matter of your site if you provide a link to an engaging article on a core issue of interest to your business.

Third, linking to external resources is a simple method of making connections

When you link to another website, it will let them know. The more high-quality backlinks you can acquire, the better off your site will be. If you link to theirs, they may return the favour if the occasion presents itself.

It’s a great and simple method to reach out to others in your field, build professional relationships, and promote your work to the appropriate audience.

Fourth, more benefit to the reader is provided by the inclusion of links to external sources

Improving the user experience for readers is a primary benefit of including external connections. These connections will take readers to complementary materials that will enrich your writing without adding any repetition. Readers will start to think more highly of your site if they notice that you often link out to resources that will enhance their knowledge on a given issue.

The Most Effective Methods for Establishing Off-Site Links

If you want to rank highly in Google, you need to know how to strategically utilise external links. Listed below are some of the most important recommendations for creating external links.

Ensure that the links actually go somewhere useful

Put some thought into which external resources you link to; don’t just throw them in there. Instead, you should include links to related materials.

The best external links will take you to articles that are closely relevant to your current topic. Statistics, infographics, films, etc. are all good examples of what you may link to.

Search engines like Google care about its users and aim to provide the best possible results for each inquiry. Google has a better idea of the importance and value of your material when the links going to it come from other sites in the same field.

Impress your readers

60% is the anchor text for the external link in the previous image. This link takes you to a website that has that figure and lots of other helpful data.

Use caution while linking out and only link to reliable sources. Reader confidence is damaged if you direct them to unreliable or questionable websites by including links to them in your article. And it can lower your content’s ranking in search engines.

Use the no-follow tag if you must link to a site whose content you do not endorse. By including this tag on your website, you can tell search engine spiders to ignore the linked content.

Correctly employ anchor text

Let’s take a look at a real-world example to see the differences between excellent and awful anchor text.

There is a guide on HubSpot that explains the process of creating a blog post. To check out the write-up, just go here.

Do you see what I did there? The word “here” serves as the link’s anchor text. For search engines to understand your site, you need to use anchor text. Using “here” as anchor text doesn’t provide Google with much information about the linked page’s subject matter.

You should provide relevant links

What is the ideal number of outside links to include in your writing? There is no single correct response.

Nevertheless, don’t bombard the reader with too many links, either to other parts of your own site or elsewhere online. The finest possible experience for the reader should be your goal while linking. If your readers get the impression that they’re being used for search engine optimization purposes, you risk losing them.


Add credibility to your writing and the credibility of your website by linking to relevant external sites inside your material. When done properly, linking to other sites can increase your visibility in search engine results.

It’s time to put this article’s advice into practise and start reaping the benefits of external links.

Posted in SEO