TikTok Marketing: How to Market your Brand on TikTok

TikTok is one of the most active social media platforms where people can share their own short video content. Now, TikTok has seen massive success since its launch in 2018 across the world. The interesting thing is that TikTok is the 7th place for most used social networks. 

According to the recent stats, TikTok has 800 million monthly active users. Plus, a person spends approximately 52 minutes on TikTok. So, it is an excellent opportunity for brands and marketers to engage their audience and make authentic content that drives brand awareness.  

This blog will cut down the unique advertising and content strategies for brands that you can use on TikTok.

Let’s dive in!

Paid Advertising

In recent days, most brands were using paid advertisements as part of their TikTok marketing strategies. In these strategies, you can choose a variety of advertising methods for your brand. The essential thing is that you can choose any kind of ad which suits your brand content strategies. 

Here I have mentioned two types of advertisements:

  • Brand Takeover Ads
  • In Feed Video Ads

Let’s explain here:

Brand Takeover ads: This kind of ad displays on the screen when users open their TikTok account. The ad is up to 5 seconds long, and also this ad format enables you to link to your landing page (website page)

In Feed Video Ads: This video duration is 15 seconds long, and it displays on the “For you” page. This version comes from the Instagram Explore feed. These kinds of ads are also linked to landing pages, and viewers can engage with your content. 

Collaborations

Do you want to market your product on TikTok? 

Here is the easiest way to promote your brand is through “collaborations.” In this way, you can reach out your product to the audience by using the TikTok platform. Hereby, you will get a huge number of followers, increasing your engagement rate within a short time. If you buy TikTok fans which help you to get huge strength to improve your brand growth and stay on from the crowd. 

The TikTok algorithm allows for more miniature accounts to be a trend, following brands becoming a giant bucket of partners to select from. Studying collaborators who follow the brand is a must as TikTok focuses on engaging with real content. A fast and transparent way to do this is on TikTok’s Creator Marketplace.

Create Brand Accounts

TikTok is the best place to publish your brand and get success. It allows making their own accounts.

Here are the steps to create a brand account on TikTok:

Step 1: Sign up for the TikTok account using your phone number or email (You should enter your age based on the TikTok community guidelines.)

Step 2: Create your username & password (That name indicates your brand)

Step 3: Write a short bio about your brand. Also, you can add your brand website in the bio section. You want to add your brand hashtags, and you can do that. 

Step 4: Set your brand profile that helps to identify your account easily. 

Step 5: It’s time to share your content on TikTok by using fantastic captions. 

After creating your business account, you can measure your key metrics such as views, likes, followers, shares, saves, and much more to understand the performance of your channel.

To be strong at TikTok marketing, brands must have an active content plan which allows for great engagement and reach in an atmosphere where viral and consistent content is key. 

Final Words:

I hope the above-mentioned ideas will help you enhance your brand and get popular worldwide. If you have no TikTok account for your brand, it’s time to create it! 

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How To Double Your TikTok Engagement Rate – 3 Secrets For Creators

Growing a strong engagement on TikTok is the best strategy to boost your profile popularity and go viral on the platform. TikTok allows users to interact with your posts by hitting likes, comments, shares, saves, and follows your profile frequently. 

These are the important terms to increase your engagement rate on TikTok and make a strong community. TikTok engagement rate is measured by the sum of likes, comments, and shares of your video divided by the total number of video views. 

A post with massive engagement will quickly get high visibility, and your videos will get featured on TikTok For You page. 

Here are 3 useful ideas to double your TikTok engagement smoothly. 

1. Interact With Your Audiences

Interaction is one of the most essential factors in all social networks because it involves your audience paying attention to your videos and connecting with your profile. In TikTok, an effective audience interaction will give you amazing experiences and outcomes.  

As a brand, consistent interaction with your target audience is a great way to attract new customers and reach greater brand awareness. You can use TikTok insights to learn more about your target audience. For example, know what type of content people like to watch, track their age, gender, location, and more. It will help you to promote the right content that your target market really enjoys. 

Also, you should interact with other users’ posts by engaging with their content, giving likes and comments on their posts. Even more, reply to your audience’s comments, send direct messages, and follow accounts that you love and are relevant to your industry. It will help you to make your profile more noticeable and get high visibility to your videos. 

2. Make Use Of TikTok Duet And Stick 

Duet and stitch are two unique features that aren’t available on other social platforms. You can follow two different options to use this feature, 

  1. You can duet or stitch with someone else’s videos. 
  2. Also, you can turn on this feature on your own video to allow others to duet with you. 

Stitching a TikTok video will allow you to add your own part for someone else’s videos. For example, you can cut a certain part of the user’s video and then film the rest of the content you like to add to it. 

Every TikTok duet function allows you to interact with someone else’s video, but it will appear in the side by side format. One more great way to interact with loyal audiences and increase your engagement rate instantly is to buy TikTok followers for your profile page. As a result, your videos will attract wider people and encourage them to contribute to your video. 

3. Ask Questions Via TikTok Q&A Feature

TikTok offers you the new question and answers feature, which helps to create relevant questions that followers repeatedly ask. But, this feature is currently only available to users with a creator account. 

By using this feature, you can see all the questions from users that other users can ask. Once the people posting their questions, you can reply to their questions through videos. 

For example, your audience can use this function and ask questions like, please share your everyday cooking recipes, you can post your cooking videos under this question. 

Here are the steps to use Q & A function on TikTok: 

  • Setup a creator account by using your settings. 
  • Once you have a creator account, go back to your setting and select the creator option. 
  • Tap Q & A -> turn on Q & A. 

Conclusion:

TikTok is such an incredible video sharing platform with more and more trending videos. If you are relatively new to TikTok, you can use these 3 fabulous features to receive highly engaging audiences and make your video trending on TikTok for you page. 

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4 Amazing Ideas To Improve Your TikTok Followers in 2021

Without a doubt, TikTok is a video-sharing platform at the moment. It provides everyone to make short and edit videos, use filters, add funny music, and create unique content at last to share them with the public. 

Now, TikTok is the hottest platform that has more than 800 million active users. The first three social networks are closely related, such as Facebook, WeChat, and Instagram. The most interesting news is that the most downloaded app in 202 is TikTok.

As the popularity of making viral content is skyrocketing across all over the social media environments, TikTok is getting a wider piece of the pie.

Here are the four amazing ideas that can help improve your following on this platform.

1. Educate Your TikTok Followers

TikTok is all on all platforms whether you need to make educational videos for your followers. Commonly, you can share the same video on other platforms such as YouTube, Instagram, and Facebook. You can also divide tests with your TikTok videos to see where it works better.

Brian Fanzo is a perfect example, and you can follow TikTok from here.

@isocialfanz – Why won’t you increase your TikTok following and sharing on Instagram. 

To find exactly what operates best, you should improve your Pro account to the account of TikTok. This renewed version offers you TikTok insights, allowing you to see how your videos perform based on your target audience region, age, country, and other criteria.

2. Make Your Own Challengers

If you should try to combine the top TikTok trends into your video content, you should go one level further and design your own challenges. Here is an example of a challenge that begins with Jennifer Lopez. 

She asked her fans to produce videos about dancing, singing her songs, and then share them on the platform by using a specific tag.

One more great example comes from Chipotle, which has designed a different challenge to incite viewers to have fun.

For instance, @chipotle makes interesting content to share their own content with their followers. 

3. Use More hashtags 

Adding trending hashtags on social media networks is an excellent way to create your business and discover more activity. An increasing number of Instagram and Twitter viewers who have transferred over on TikTok now use hashtags for hunting for big ideas.

One of the best ways to improve your business reach on TikTok is to use an intelligent combination of broad, trending hashtags and business-specific ones.

For instance, if you want to make a video about any restaurant workers, you can use popular hashtags such as #restaurant, #employeesworking, and more. 

Keep in mind that the mandatory hashtags, #fyp, #ForYouPage, gain that coveted place on the For You page. However, you should include more unique hashtags to your niche and a couple of hashtags with your brand signature and business name. 

4. Post at Peak Times

Another outstanding TikTok strategy is that you can use 2021 to amplify fans and take your TikTok presence to an entirely new level to post correctly when your viewers are online.

Using a business account and staring into analytics will help to discover when your potential consumers are more active on this platform.

Remember that the social platform displays all statistics in the UTC zone, which is the entire time. This means it falls on you to do the time conversion to assure that you target your audience when they are more active in your timezone.

Pro Tip: If you want to improve TikTok followers, you can buy TikTok followers to your account. Also, you will get TikTok hearts that will help to increase your profile strength and visibility. 

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Categorized as TikTok